"We don't just train great tennis players, we develop great people through tennis." That line sits on the homepage of Farm & Forge Club, the new 118-acre athletic campus that's been rising off Jackrabbit Road in College Grove for the better part of two years. If you've driven past the site or seen the drone footage circulating on local Facebook groups, you've probably assumed it's one project with one opening date. It isn't. Farm & Forge is running on two separate clocks, and knowing which one applies to which part of the property changes how you plan your fall.
The tennis side has been live and hosting sanctioned competition for months. The much larger Strength & Conditioning Center, the piece most of the national coverage has focused on, doesn't open until November.
Who Built This and Why
The club is the project of Kenny Brody, co-founder of the hedge fund Taconic Capital Advisors, who has said organized sports shaped him as a kid and wanted a facility that could train elite athletes and give less privileged children access to the same courts and coaching. That dual mission, competitive academy on one side, community access on the other, is baked into how the campus is being built and staffed rather than treated as a marketing line added after the fact.
The build itself is a serious piece of construction: 118 acres designed by the architecture firm Northworks and built by J.E. Dunn, one of the larger commercial contractors working in Middle Tennessee. The address is 9018 Jackrabbit Road, tucked into a part of College Grove that, until recently, had no high-level athletic training infrastructure at all. That gap is part of the reason this project exists here rather than closer to Franklin or Brentwood.
The Courts Didn't Wait for the Ribbon Cutting
Here's the detail that gets lost in the drone-footage version of this story: the tennis campus has been operational and hosting real tournaments since well before the rest of the property was finished. Farm & Forge is now listed as a sanctioned USTA venue, and its courts have already run multiple flighted junior tournaments this year, including Level 3 and Level 4 Opens with 64-player draws in age divisions like BG12s and BG16s.
That's not a soft launch or a preview weekend. That's a working tennis facility that junior players from across the region are already traveling to for real competition. The buildout supports it: 18 courts split between 12 indoor and six clay, with the outdoor courts equipped with Musco lighting and advanced scoring technology, the kind of setup usually reserved for regional training academies, not a facility still finishing its second phase.
If you have a kid in juniors, or you play in a local USTA league yourself, the courts are not a "someday" amenity. They're bookable now, and the tournament calendar already treats College Grove as a legitimate stop.
What's Actually Open, and What Isn't
The confusion around this project comes from treating it as a single opening. It's easier to track as two builds on two timelines.
| Part of the campus | Status this fall |
|---|---|
| Tennis courts (12 indoor, 6 clay) | Open now, hosting USTA-sanctioned tournaments |
| Strength & Conditioning Center (~80,000 sq. ft.) | Opens November 2026 |
| Indoor turf field (13,500 sq. ft.) | Part of the November opening |
| Full-size outdoor football field | Part of the broader campus buildout, tied to the Strength & Conditioning Center opening |
| Golf simulators, recovery services, martial arts programming | Slated for the November opening |
| Adult and academy memberships for the training center | Not yet publicly priced as of earlier this year |
The tennis side reads like a facility that's already integrated into the regional sports calendar. The larger performance campus, the one with the indoor turf, the recovery suites, the golf simulators, is still a few months from its doors opening, and pricing for adult and academy memberships in that building hadn't been made public as of this spring.
Why the November Date Is the One to Actually Watch
The Strength & Conditioning Center is the piece that turns Farm & Forge from a tennis club into the kind of full training campus its founders have described publicly: a hub for strength and conditioning, physical therapy, recovery, group fitness, and a non-residential academy model that could eventually serve full-time student athletes. That building is what makes this a genuinely different kind of neighbor for College Grove, not just another set of courts, but a facility with the scale to host tournaments, training blocks for professional athletes in their offseason, and youth programs aimed at kids who wouldn't otherwise have access to this level of coaching.
None of that opens until November. So if your read on Farm & Forge has been shaped by the drone footage and the trade press coverage of the 118-acre campus, you've been looking at a building that isn't open yet, while the part that's already shaping local weekends, the tennis courts, gets almost no mention.
What This Means for Your Fall Calendar
If tennis is already part of your household's routine, there's no reason to wait. The courts are running real programming now, and joining a USTA league or getting a junior into the academy pipeline is a this-month decision, not a someday one.
If you've been holding off on the strength and conditioning side, whether for yourself or for a young athlete, November is the date to put on the calendar. That's when the bigger building opens and membership details for the training center are expected to become public. Until then, the smart move is to watch the club's own channels rather than assume the whole campus works on one timeline.
Either way, College Grove just gained something it didn't have a year ago: a facility built by people who've said explicitly that they want it to serve both serious athletes and kids who'd otherwise never see a facility like this up close. That's worth knowing about even if you never set foot on the courts, because it's the kind of investment that tends to shape a community's calendar, its youth sports culture, and eventually its identity, for a long time after the ribbon actually gets cut.
For those of us who've spent years watching how these kinds of projects land in Williamson County, the ones that succeed are rarely the ones announced with the biggest fanfare. They're the ones where the small, unglamorous piece, in this case, a set of tennis courts hosting real tournaments months before the main building opens, quietly proves the concept works.
If you're weighing what a development like this means for property values, buyer interest, or the long-term character of College Grove, that's a conversation worth having with someone who watches this market closely. Exceptional Living Group tracks how projects like Farm & Forge shift neighborhood demand across Williamson County, and we're glad to talk through what it could mean for your own plans. Request a Confidential Consultation whenever you're ready.
